PHOTOS: Tried out a new interactive "metaverse" app at a Los Angeles Rams football game.  It was cool, but the excitement on the pitch was more entertaining than the virtual world.

PHOTOS: Tried out a new interactive “metaverse” app at a Los Angeles Rams football game. It was cool, but the excitement on the pitch was more entertaining than the virtual world.

ARound Ramped Chart


  • The race to develop a successful “metaverse” has been fiercely competitive over the past few years.

  • I experienced a version of the metaverse by attending a live NFL football game.

  • It was a fun experience, but there are a few issues to deal with. Find out how it was:

The “metaverse” has been one of the hottest topics in the tech world for a few years.

the metaverse avatar on the left has a raised knee, the avatar of Mark Zuckerberg on the right jumps in the air

Mark Zuckerberg presents Meta’s latest advancements in its metaverse technology.Meta

Big companies like Roblox, Microsoft, Meta, and Apple are all competing to create immersive virtual worlds where people can socialize, play games, and maybe one day go to work.

But these companies aren’t the only ones working on virtual experiences: I got to see an early version of the metaverse during a Los Angeles Rams football game at SoFi Stadium this month.

The experience was created by augmented reality platform ARound, which has partnered with the Los Angeles Rams and SoFi to create a fan-focused version of the Metaverse.

Around the loading page

When logging into the ARound app in the stadium, you are asked to enter your seat number and row to ensure the best possible AR from your seat.Around

ARound is an “augmented reality fan engagement platform designed to enhance gaming enjoyment with live, real-world AR experiences,” according to the company.

The app includes a shared AR experience where people can view and interact with the stadium through their mobile phones. “If there’s a bad game on the field, you can throw a squid at it. If there’s a celebratory moment, you can throw confetti at it,” said ARound Founder and CEO Josh Beatty.

Beatty said he plans to add a feature that lets app users play catch with strangers across the stadium. Those watching from home can also play, even during commercial breaks.

You can use the app from home

Fans can use the app from the stadium or at home.Around

“The metaverse has been talked about a lot, and I really feel like we found it before anyone else,” Beatty said.

The new Rams experience comes at a time when sports stadiums have expanded their offerings to become large-scale entertainment hubs; AT&T Stadium has a 59-room art gallery, and the NFL recently signed a deal that could one day lead to slot machines being added to stadiums.

“Every second of the game is planned, but who’s to say everyone wants to enjoy it that way, so we want to make sure we offer different ways for people to engage with the game and keep them excited,” Marissa Daly, the Los Angeles Rams’ general manager of media said.

I got to experience the new ARound Rams experience during a game against the Seahawkes at SoFi Stadium in Los Angeles.

Sofia Stadium

A view of SoFi Stadium on the day of the Rams vs Seahawks game on December 4.Samantha Delouya

Fans were invited to download the app via a QR code that was flashed onto SoFi’s 70,000 square foot “Infinity Screen,” which wraps around the entire field.

Around the QR code displayed in the game

A game found in the ARound app was featured on the screen, along with a QR code, to invite fans to download the app.Samantha Delouya

It was fun to see how many other fans interacted with the app by throwing donuts, squids and beach balls on the field.

Things got busy on the app

Things got busy on the ARound app once users were prompted to download it via a QR code.Around

Special graphics appeared on the app when the Rams scored a touchdown. However, sometimes there were issues that needed to be resolved.

Problems with AR

I found some graphics difficult to read from my seat. Since this is a shared AR experience, other stadium fans might have had a better view.Around

Overall the app was cool to use, but I often felt a strong urge to put my phone down and watch the football game in front of me. However, it may be a bigger hit with kids with shorter attention spans for professional sports.

Cam Akers #3 of the Los Angeles Rams dives over Tariq Woolen #27 of the Seattle Seahawks to score a touchdown

The Rams lost to the Seahawks 27-23. It was an exciting game.Harry Comment/Getty Images

Josh Beatty hopes the experience will appeal to younger fans. “We really came across the idea that it’s really perfect for young kids,” he said. “Right now the biggest challenge with teams is how do you engage that young fan, how do you make sure there’s a level of entertainment that they really want to participate in?”

Around the game played on the big screen

The ARound game displayed on SoFi’s Infinity Display seemed to catch the attention of some of the young fans around me.Samantha Delouya

Melissa Daly said the Rams organization is already planning to expand the app’s offerings.

"Ramp" through the ARound app

This is a demo shot of what the “Rampede” looks like, which is a gaming tradition meant to bring LA Rams fans together, through the ARound app.Stagwell

“So many people ask, ‘what’s your metaverse strategy? What’s your web3 plan? How are you engaging in this?'” Daly said. “We’ve put so much time and effort into wanting this to be as successful as possible. And we’ve already talked about how we can start doing things for next season and what we think it will look like. “

Around the app

Another ARound app demo.Stagwell

As with all virtual metaverse ventures of recent years, the question remains: is it a fad or is it here to stay? The Rams metaverse offering is untested yet, but it shows another real-world example of how augmented reality can be used.

View from my ARound application

The view from my seat at one point via the ARound app.Around

Read the original article on Business Insider

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