With the metaverse expected to generate up to $5 trillion in value by 2030, you need a strategy to navigate this new frontier of customer engagement. Businesses that move early will take advantage of growing demand and engage customers, earning their loyalty, rather than catching up once they become more established. Discover our new range of services:
Creative and strategic AR & VR solutions
How can your business use AR?
Virtual and augmented reality – collectively referred to as extended reality (XR) – are new ways to connect technology to our environment. Companies are already seeing the benefits of exploring this technology and many have begun to integrate it into their operations. We are not just talking about large organizations; XR can be affordable and has been used by companies of different sizes to boost their business.
Benefits of XR technology include:
- Increase visitor dwell time
- Reduce customer churn due to doubts about the suitability of your products
- Provide an interactive format to educate visitors
- Improve the online shopping experience
- Surprise (pleasantly) long-time customers
- Attract new customers, especially early adopters
- Demonstrate to your customers that you are at the forefront of your market
What industries use augmented reality today?
Augmented reality is a powerful tool that can be applied in many ways, such as training employees, selling products, or providing consumers with a more engaging experience. You can find AR applied to a variety of fields, including retail, hospitality, education, and the arts. The opportunities for businesses to stand out from the competition are limitless!
Let’s see some examples of how companies are using augmented reality:
Health and security: Professional services firm KPMG uses AR to train employees on office health and safety procedures. AR apps are programmed to guide employees during emergencies and provide general information for employee well-being as they move around the premises.
Furniture retail: Whether you want to buy online or in-store, the IKEA app offers benefits to its users, allowing users to view their products in their own room, using augmented reality. Users can select anything from the store catalog and see how it will look scaled to their home.
Education: Medical students can use Microsoft HoloLens technology to learn more about the human body using mixed reality. Students and clinicians can circulate through the bloodstream, isolate, magnify, and even walk inside human body parts.
Makeup & Beauty: Think of an app that works like a Snapchat filter, but lets users try on beauty products. The L’Oréal Makeup app featured on Maybelline.com identifies a user’s face and then virtually shows what it would look like with a certain shade or color of a specific product.
Tourism: AR and VR have been used by tourist offices, hotel providers and tourist sites to improve the travel experience with features such as virtual hotel tours, augmented reality tours and information points XR triggered by proximity or QR codes in places like museums.
Clothes: Amazon Try-on technology uses augmented reality to virtually fit shoes to users’ feet. It allows users to see exactly how the shoes would look on them. This way you can view the size, fit and cut of each garment before you pay.
New technologies are often the solution for brands that want to take their marketing to the next level or stand out from their competitors. Identifying customer pain points can guide brands in creating immersive experiences that engage customers and solve those pain points, making them feel like they’re part of the action, while focusing on the product or service. service.
The choice of VR and/or AR solution will depend on business goals and what you want to achieve. Each has its own advantages and disadvantages.
At AccuraCast, our goal is to help you grow your business by providing strategic advice and guided implementation for best-in-class XR services, so you can keep up with the rapid pace of digital transformation.
Discover our AR & VR services
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