In the era of 5G, consumer preferences and market growth drivers are shifting towards the high-end segment in smartphones
Every era sees new brands emerge and TECNO seizes great opportunities in the high-end smartphone segment in the 5G era.
TECNO maintains steady growth globally and consistently holds a top 10 position in the global smartphone market since the fourth quarter of 2020.
TECNO’s next flagship, the PHANTOM X2, plays a pivotal role in the company’s journey to high-end, featuring MediaTek’s Dimensity 9000 5G chipset to deliver an unparalleled user experience.
LONDON, December 6, 2022 /PRNewswire/ — Counterpoint Research, a global research firm specializing in TMT (technology, media and telecommunications) industry products, has released its new white paper titled “The Rise of TECNO”. The document highlights how the smartphone market has shifted towards premium products in recent years, fueled by demand and technological advancements in various components and the willingness of consumers to pay more for their devices, especially in the markets. emerging. Counterpoint believes that different eras have produced different leading brands, and in view of the current 5G era, TECNO has become a new force, driving new markets, high-end innovation and development.
According to the white paper, new brands have emerged as new forces and with each generation of cellular technology development, the main reason for their success is foresight on opportunity and offering innovative products adapting to the consumer demand. Counterpoint also points out that the main features that consumers seem to focus on are a phone’s camera, memory, display, battery, and SoC capabilities. This is proven by the statistics on the global change in the share of smartphone features that the data of recent years has presented in the reports. Currently, to attract the widest potential market share for profitability, OEMs are pushing flagship features into more wallets and offering consumers more enhanced features to get a better life and work experience. Among all the global smartphone OEMs, TECNO is a brand that has shown vision and capitalized on the growth opportunities in emerging markets. This is particularly the case in the high-end segment of emerging markets, as the company has shown great ambition by seizing any opportunity to invest in the pursuit of continuous evolution.
Commenting on TECNO’s far-reaching success as a new driver of premium evolution in new markets, Counterpoint spoke of the ambition for global success as well as its glocalization strategy supported by a strong R&D ecosystem. “TECNO offers customized smartphones to meet the specific needs of regional users in addition to price competitiveness. This will greatly help the company to explore higher value markets.” According to statistics, TECNO achieved at least double-digit growth from 2020 to 2021 in these markets.
As Russell Flanneryeditor of Forbes magazine, said “Global competition is complex, and resilient supply chains have been a critical part of China smartphone success. Yet on closer inspection, the heart of it is technological know-how. The development of high-end camera technology has always been appreciated by Chinese brands. high-end smartphones from OEMs. TECNO also monitors the high-end trend to ensure market and consumer relevance. Ultra-fast night scene and super night video algorithm, users’ experience of darkfield image and video will be incredibly improved.
Besides, the report believes that TECNO’s ambition towards a more premium brand does not stop at the smartphone field. The story should continue with the essence of the “Stop At Nothing” brand. Hailing the launch of TECNO’s first laptop “MEGABOOK” as an impressive milestone, TECNO is gradually building a new ecosystem, focusing on two key categories of “Personal and Home” which includes multi-segment products.
“The growth of higher spec devices highlights consumers’ pivot to high end – and brands like TECNO have evolved to meet this change,” said Tarun Pathak. He also points out that TECNO is becoming a core force in the premium segment. Other examples of innovative strategies and actions that drive TECNO to gradually expand into high-end smartphone markets and other segments are shared in the white paper, readers who might be interested can download it via https: //www.counterpointresearch.com/white-paper-brand-study-the-rise-of-tecno/ where more detailed information can be found.
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