The travel and tourism industry continues to be a hotbed of innovation, with activity driven by greater consumer desire for personalized offers that enhance the traveler experience. Achieving this requires the efficient collection and use of large amounts of personal data, which has significant cybersecurity implications. Technologies such as artificial intelligence, cybersecurity, the Internet of Things and cloud solutions are all growing in importance. In the past three years alone, more than 15,000 patents have been filed and granted in the travel and tourism industry, according to GlobalData’s report Personalization in Travel: Intelligent Itinerary Planners.
According to GlobalData’s Technology Foresights, which uses more than 21,000 patents to analyze the intensity of innovation for the travel and tourism industry, there are more than 20 areas of innovation that will shape the future of the industry. .
Smart route planners is a key area of innovation in personalization
Smart route planners help travelers design and organize their itineraries. They can help tourists identify and book entry to attractions and landmarks, access information and reviews, and also find the best way to get from place to place. The advantage of smart planners is that they allow access on the go and with an internet connection, can help provide up-to-date information. This is especially important with transport as there may be road closures or metro lines not operating at any given time.
GlobalData’s analysis also reveals the companies at the forefront of each smart route planner and assesses the potential scope and impact of their patenting activity in different applications and geographies. According to GlobalData, there are more than 40 companies, spanning technology providers, established travel and tourism companies, and promising start-ups engaged in the development and application of smart route planners.
Key Players in Smart Itinerary Planners – A Disruptive Innovation in Travel & Tourism industry
“Application diversity” measures the number of different applications identified for each relevant patent and broadly divides companies into “niche” or “diversified” innovators.
“Geographical scope” refers to the number of different countries in which each relevant patent is registered and reflects the scope of intended geographical application, ranging from “global” to “local”.
Specialist supplier Amgine Technologies has filed the most patents to protect innovations related to intelligent route planners. This is not surprising given that Amgine has developed a digital automation platform for travel agencies designed to provide a better itinerary booking experience for travelers. One of the patents granted to the company in 2022 was for a method of translating user requests into route solutions. This innovation analyzes route requests to create a route network associated with the route request. The route network may include at least two or more nodes and dependencies between two or more nodes. Tech giants Apple, Alphabet and Microsoft are also active in this technology, but with the exception of Airbnb, tourism businesses are conspicuously absent, meaning this is likely an area where providers of this specialized solution can prosper.
To better understand personalization and the key technologies disrupting the travel and tourism industry, access GlobalData’s latest topical research report on Personalization in Travel and Tourism (2020).
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